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client: R.A. Mac Sammy's Elbow Room  — "Kinda southern. All comfort food." makes warm, casual home-style food with the star dish being mac n' cheese. challenge: create a unique logo that complimented their first food truck logo in a "kinda southern" way. results: We went through many variations to get the feel just right and ended up with a warm, noodle-icon that balanced the southern feel of prairie grass. This logo now adorns outdoor awning, website, and marketing materials. Twas' fun noodling around!

ILLUSTRATION / BRANDING / DESIGN

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