client: Ordway challenge: create a season campaign that highlights artists in a comprehensive way, simplifies offerings, highlights approachability, diversity, and atmosphere … with a nod to 30 years. role: as Sr Designer I proposed a roll-fold out "poster" to highlight breadth and depth of programming with a cut-out order form to highlight a tantalizing layout of exciting season images and layered-in story telling. results: this Ordway season campaign gave patrons a reminder of all that Ordway has to offer in both patron experience and season packaging. This piece served as a cost-effective direct mailer and also as part of a subscriber mailing package. Onsite during the year, a bold and punchy ten foot POS curved display board lit with dramatic lighting and paired with Ordway table and materials engaged patrons and boosted season sales.

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ART DIRECTION / DESIGN / VENDOR MANAGMENT