client: Ordway role: Sr Designer, art direction challenge: create a better vehicle to tell the broader Ordway story to audiences. The goal was to reflect each of these departments and their mission, along with original and expanded programming, fun facts, and behind-the-scenes peaks. results: These magazine’s were published on issuu.com where I tracked analytics and page popularity to increase readership reach and share-ability. This identified measures based on organizational and user goals — using the data to drive strategy and improve user experience. The photos below reflect the three issues published, while giving art direction to another designer on the last issue. FSC sheets and soy inks was a personal green initiative, that also met budget constraints. The spine was used to call-out and capitalize on dates, pricing, and website info in order to let content shine. Banners distinguished 3 keys series: Music & Movement, Dance, and Musical theater. I devised three categories in TOC: Opening Numbers — one page highlights, Feature Acts were typically spreads or high visibility articles, and Applause covered advancement, education, and repeat features. This coffee-table charmer also included a tear-out calendar to pop on the fridge or cork board.

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ART DIRECTION / DESIGN / MINIMAL COPYWRITING / VENDOR MANAGEMENT