client: The Secret Garden is a biodynamic, organic family farm based in northern MN that sells gourmet breads, muffins, soups, dips and more. challenge: to take prior clip-art packaging and complex logo and transform into simpler, elegant stand-outs to be distributed into fine grocers statewide and online. results: modern fonts with organic illustrations in layered opacities creates warmth and depth with home-grown sophistication, while following a rich 2-color palette that allowed us to unify and budget multiple flavor offerings. Here are few examples of the 22 soups, 6 breads/muffins/pancakes, and 12 cheeseballs and dips that adhered to strict FDA regulations for Nutrition facts.

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ART DIRECTION / ILLUSTRATION / PACKAGE DESIGN