client: B Friendly's Tinctures is an emerging startup in need of a basic, brand guide. challenge: to create a unique brand that reflects it's name that is fun, cheeky, and clean utilizing this adorable baby photo his mother had saved over the years. results: the client is ready for starter packaging with a sophisticated yet pinch-cheeks cheeky logo that says have a little fun, complete with flavored bowties. 

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ART DIRECTION / BRANDING/ ILLUSTRATION / DESIGN