client: Horvath Construction & Woodworking LLC — a family MN startup. challenge: to create a family branded look and feel that reflects the clients fine woodworking skills with a rustic spin. results: the nature-inspired palette paired with clean, budget-friendly stationary, oilskin cap, campy merch and inspired web aesthetic perfectly mirrors the clients mission with "rooted" hammer icon and supporting brand elements — elevated and distinguished from cookie-cutter construction.

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ART DIRECTION / ILLUSTRATION / BRANDING / DESIGN