client: Ordway is home to a wide variety of performances that encompass the finest in Broadway musical theater, music, dance, and vocal artists in its Music Theater and Concert Hall. Recognized as one of the U.S.’s leading not-for-profit performing arts centers. challenge: marry the look and feel of marketing season materials, ensure educational and DEI initiatives are met, and create clear distinctions between genre offerings with a strong call-to-action. role: as Sr Designer, I designed and conceptualized the piece to meet greater green initiatives and efficiencies that met both budget and interactive goals. results: a consistent, cost-efficient magazine utilized FSC accreditation and soy inks to strict budget constraints. This served as both a spring and fall brochure with consistent layout and seasonal offerings. The center spread doubled as a tear-out, return mailer packaging perfectly with the musical theater season brochure and season campaign.
ART DIRECTION / DESIGN / VENDOR MANAGEMENT
