client: Ordway is home to a wide variety of performances that encompass the finest in Broadway musical theater, music, dance, and vocal artists in its Music Theater and Concert Hall. ​Recognized as one of the U.S.’s leading not-for-profit performing arts centers. challenge: marry the look and feel of marketing season materials, ensure educational and DEI initiatives are met, and create clear distinctions between genre offerings with a strong call-to-action. role: as Sr Designer, I designed and conceptualized the piece to meet greater green initiatives and efficiencies that met both budget and interactive goals. results: a consistent, cost-efficient magazine utilized FSC accreditation and soy inks to strict budget constraints. This served as both a spring and fall brochure with consistent layout and seasonal offerings. The center spread doubled as a tear-out, return mailer packaging perfectly with the musical theater season brochure and season campaign.

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ART DIRECTION / DESIGN / VENDOR MANAGEMENT