client: Muntz Angling is a home-based specialty tackle company in Saint Paul, Minnesota founded by Andrew Muntz (yep, my husband). challenge: create branding that stands out in a sea of predictable fishing brands and amplifies custom twists. results: playful promo kits used a spidey theme to highlight the unique slingshot method of casting. Specialty packaging with variable highlights allows colorful baits and products to shine with a simple black and white, cost-efficient design. T-shirts, expo signage, and decals all reflect the trademark "Genuine Anglineering."

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ART DIRECTION / BRANDING / ILLUSTRATION / DESIGN